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SMILE is India’s largest consortium of companies engaged in the e-commerce and ITES sector. ==History== SMILE Group is India's largest consortium of companies, founded in 1999 by Harish Bahl and headquartered in New Delhi, India. Smile Group, formerly known as StudioSmile started its operation as a small web shop from a garage. The business primarily focused on incubating new web companies. In 2004, SMILE Group incubated with Quasar (a digital media agency) later on, Quasar's 75% stacks were sold to WPP (a multinational advertising and public relation company) 〔(【引用サイトリンク】url=http://www.business-standard.com/article/press-releases/wpp-digital-takes-majority-stake-in-quasar-media-107111901008_1.html )〕 In 2006, SMILE Group raised three companies: (Tyroo Media ), an Internet Advertising Company. (Creons ), a retailed infrastructure company. (Zoomtra ), a travel focused meta search engine. In 2007, Yahoo! acquired a minority stake in Tyroo. StudioSmile relaunched itself as SMILE Group for any future incubation. In 2009, SMILE Group launched SQUAD, a digital agency in partnership with WPP and ScanGroup.〔(【引用サイトリンク】url=http://www.wpp.com/wpp/press/2009/oct/27/scangroup-launches-digital-marketing-agency-in-east/ )〕 Also, it incubated (FashionAndYou ), a leading fashion and lifestyle online store which raised $48 Million from Sequoia Capital, Norwest Venture Partners, Intel Capital and Nokia Growth Partners. In 2011. SMILE Group launched (FreeCultr ),〔(【引用サイトリンク】url=http://www.iamwire.com/2011/12/smile-group-led-by-harish-bahl-launches-premium-lifestyle-apparel-freecultr-com/ )〕 a leading premium lifestyle apparel store in association with Sequoia Capital and Ru.Net.It. The company also co-founded the incubator called SpringStar and it became globalization partner for AirBNB. Also, in 2011, Quasar and GroupM integrated all their brands into one partnership.〔(【引用サイトリンク】url=http://www.thehindubusinessline.com/industry-and-economy/info-tech/wpp-integrates-groupm-and-quasar-to-strengthen-digital-offering/article1477907.ece )〕 In 2012, the company founded SeventyNine, a mobile advertisement network which was later sold to Bertelssman.〔(【引用サイトリンク】url=http://www.exchange4media.com/48626_smile-vun-group-gj-seal-buyout-of-seventynine.html )〕 Also in 2012, Tyroo acquired DGM India to become the number one ad marketing one player in India. Additionally, Juvalia & You was backed by SMILE Group.〔(【引用サイトリンク】url=http://techcircle.vccircle.com/2012/06/04/smile-group-backed-fashion-jewellery-site-juvalia-you-launched-in-india/ )〕 In 2013, SMILE Group entered into joint venture with Ogilvy India to support its performance marketing, e-commerce and mobile offerings.〔(【引用サイトリンク】url=http://www.thehindubusinessline.com/industry-and-economy/info-tech/ogilvy-india-smile-group-join-hands/article5351407.ece )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Smile Group」の詳細全文を読む スポンサード リンク
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